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Mara Dionisio / Julian Hanna (M-ITI)


Possible Pasts, Possible Futures: Exploring Past and Future Scenarios Through Context-Aware Transmedia Stories

The past is only one of many possible futures - Knausgaard

The Future Fabulators (FF) Project Context aware transmedia stories connecting past, present and futures using a variety of techniques.


M-ITI founded in 2010 in partnership with Carnegie Mellon and University of Madeira

(VIDEO) Airport board from an earlier project "People surprised that research happens on Madeira - a tourist island."

MITI Combines people from different nationalities and backgrounds. Exploring how people engage with technology. "Madeira - An exclamation mark floating in the Atlantic"

Madeira - mountains, flowers, seafood, mountains and forest, fireworks and tourists.

Historically, Madeira acted as a stopping point for Atlantic crossings from Europe to the New World.

In return the island was used as a living lab for New World plants (possibly also animals) being brought back to Europe.

The LauraSilva Laurisilva Project

Origins of the Laurisilva project: Culture as Nature A scenario from FF meeting in 2013 Scary concept of re-wilding Madeira

The transmedia story is currently a work in progress. Primarily story and real world aspects have been designed, still developing co-creating and gaming stages.

A Portmanteau Transmedia - a single experience told across multiple platforms.

Our Proposal (SLIDE) Start with the Past. One focus of the story is the Laurisilva Forest - one of the last remaining examples of a forest that covered much of Southern Europe millions of years ago. Madeira holds the best example (Also the Canarias and the Azores). It holds many specific plants, some of which are used in traditional folk remedies.

Story Synopsis

FF Workshop by Foam challenged to think about M-ITI as agent of change for the world.

FUTURE Planning of future in the story still to be determined. Several options for the scenario.

PRESENT: The Experience Who is the Audience?

Audience needs to explore the streets of Funchal as they find out Laura's story and clues about he herbarium's fate.

STORY STRUCTURE CLIMAX - Laura dies just before sending the herbarium to scientists. Where is it? The audience has to find it!

Location Based Storytelling mobile platforms, traditional media and artefacts

Map of Funchal Centre. Shows example interaction points at key locations. the Government of Madeira is 'asking' people to help find the book. CALL FOR ACTION

Connections between locations, role and what the audience learns


Tools to deliver the experience Mobile (7 stores `#and NFC) and Physical Artefacts (breadcrumbs technology or NFC or BEACONS)

Building on 7 Stories - a Mobile Platform experience. Phone vibrates when user is near a story location. Marker Tags are captured by smartphone camera triggering play of story.

Adapting the 7 Stories platform. Map will show interaction points, take advantage of marker recognition system. Easter eggs - information could be hidden in markers that are the patterns of tiles.

Additional tools. NFC tags could provide greater connection to physical objects (e.g. bottle of Madeira)

Existing Breadcrumbs Platform. Stories left through the city. Requires sign up. Augmented Reality interface allows you to see the local stories left by users. Acts as a waypoint - ANTICIPATION image is blurry and sharpens as user gets closer to the physical location. Breadcrumbs only works with IPhones

Beacon technology allows a range of proximity.

Option is to offer users a range of roles within the experience.

Transmedia Project Pitch Sheet - Unsure about where co-creation exists in experience


Problems are specific to Laura's experience. Some experiences are repeated (floods) or leave traces (slavery). Other things are new experiences are more introduced or may be introduced.
Definite order of places. Could it be randomly readable or is it forced upon the audience? 
Literature background - are you using any existing literary techniques to better understand broken narratives?
Target audience is tourists. What about the locals? How do you actually intend to get people engaging and interacting with the story?
Did your respective backgrounds (literature / HCI informatics) - did this help - what outside help do you need to bring in?
SchnitzelJagd - Scavenger Hunt is also popular idea in Linz. It is a lot of work and very challenging. Particularly once mixed media is coming in (e.g. video). 
Has the audience been researched - is the technology suitable for the typical elderly tourist?

Idea - relate to the herbarium and local plants. edible tourism - food - cures as entry point to the story world.

Story concept is so based in local history and geography. Why is it not specifically designed to local audiences? 
But isn't this non-traditional tool something relevant or more accessible for locals as well as tourists?
How could Eva's presentation experience design of anticipation- event - discussion / reflection be designed into the experience? 

Could the cruise ship itself be part of the anticipation. Could the airport and harbour have interfaces that provide the initial invitation - anticipation into the event?

What about the challenge of providing a long term sustainability for the project - giving it a life beyond an EU funding cycle?
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